After sweeping Nigeria’s NET Honours 2019, with numerous trophy, wins based on national polling results, Tiwa Savage is ready to make her splash on the Global stage. Say what you will about the commercialization of music in the 20th cent. and beyond, but those who love Afrobeats took an interest long before it became a commodity.
As of this week, Nigerian phenom has been snapped up by Universal Music Group in what they’re calling a “global recording dealing” similar to the contracts signed by WizKid and Davido not too long ago. In addition to the big three garnering the interest of the big multinationals, Warner Music Group recently struck a deal with an entire Nigerian music factory, the “Chocolate City” label based out of Lagos (with offices in Abuja and Nairobi, Kenya). Tiwa Savage expressed her delight in a message issued to the international press.
As for the NET Honours gala that took place late last month, the following is a rundown of who in Nigeria is gaining the most attention on social media. It’s no secret Nigerian spend a lot of their downtime on the Internet, so these polling results reflect the popularity dynamics in the more urban sections of the country.