Rostrum Records has announced a new addition to their roster with 24hrs, entering a partnership deal with the Atlanta artist’s Private Club Records. The first single to arrive via the deal is Twenty’s “Back Out’ collaboration with Ty Dolla $ign and Dom Kennedy.
In addition, 24hrs will be working with Rostrum as an A&R, tasked with finding new talent and developing new music through the Private Club imprint. He’s clearly wet his feet in the craft, managing a group of artists on Private CLub, including MadeInTYO and Salma Slims.
On Rostrum’s end, 24hrs joins the likes of Rockie Fresh, Problem, Caleb Brown and Innanet James.
“I always wanted to partner with someone who believed in me and my vision,” says 24hrs. “Benjy and Rostrum exemplified all these qualities.”
“I’m so excited to be working with Twenty and the entire Private Club family,” added Benjy Grinberg, Rostrum founder/president. “Twenty and I connected just a short time ago and our working relationship fell right into place. He is a true visionary and leader. I can’t wait to release the new music we’re working on.”
24hrs’ first form of life arrived when he was going by the name of Royce Rizzy. He would emerge as 24hrs after the new moniker built a cult fanbase through an image of anonymity beginning in 2016. He’s built an impressive list of collaborations over the years with names that include Hit-Boy, Vic Mensa, Gucci Mane, Wiz Khalifa, and Ty Dolla $ign, who also doubles as part of Twenty’s management team alongside Michael Huayante.