New Music: Lil Dicky – Earth

New Music: Lil Dicky - Earth
New Music: Lil Dicky – Earth

Download New Music: Lil Dicky – Earth

Lil Dicky comes through with a brand new smashing hot and dope single track entitled “Earth“. According to a vast majority of environmental scientists, climate change is real and happening and likely caused by human activity. You’d think that consensus alone would be enough to persuade citizens and their governments to take drastic action, yet nothing has really happened! Things have mostly just gotten worse, in fact. We’ve known about the greenhouse effect for half a century, but no one seems to care all that much.

Maybe that’s because celebrities aren’t stepping up to spread the word. Or at least they haven’t been, until now. Viral sensation Lil Dicky just announced a mysterious new song and video titled “Earth” (hashtag: #WeLoveTheEarth), and while little info has been released about the track, it’s definitely shaping up to be a “We Are the World” type situation — except about climate change instead of famine relief. Multi-platform recording artist Lil Dicky (“Ex-Boyfriend”) is striking a musical blow for climate change action with the release of his new song “Earth,” produced by Benny Blanco and Cashmere Cat. Unveiled for Earth Day, the tune boasts more than 30 featured collaborators who are reinvented as all kinds of animals, plants and other living things in an accompanying animated music video (which you can catch at the end of this interview). The piece is co-directed by Nigel Tierney of Emmy-winning studio RYOT (Behind the Fence VR), Federico Heller of 3Dar (Uncanny Valley) and Iconic Engine.

“Like a lot of people, I had a vague idea that something bad was happening here on Earth, but I didn’t really realize how insane our climate crisis is and how screwed humanity is about to be,” says Lil Dicky. “It’s full-on crazy! If we don’t get our act together now, and change a lot about our fundamental behavior, Earth will become unlivable alarmingly soon. Why did it take me so long to get wind of this? I feel like everybody on the planet should be talking about this 24/7. But that’s not the case. So I wanted to make the most entertaining and epic piece of content possible, to get everyone aware and talking. Because it’s now or never… Let’s save the Earth! We love the Earth!!!!”

Tierney has been tied to this ambitious project from almost the very beginning. “I was fortunate to meet Dave [Burd], a.k.a. Lil Dicky, around two years ago, and he shared this exciting idea of getting a ton of celebrities to come together on one track to make people like him actually care about climate change. He had an idea that each celebrity would play an animal, and I had pitched him on a whole bunch of different ideas varying from low-budget pop up style 2D animation to live-action shooting of the animals and doing mouth replacement. We ultimately settled on a feature-film-quality short that matched the appeal and caliber of the talent attached,” the director recalls.

“Finding the right home to create this project was the next challenge, but when I joined RYOT I knew this project was the perfect combination of beautiful storytelling, state-of-the-art animation, and making a large scale cultural impact to society; all of which aligned with RYOT’s ethos and culture. Zeda Stone, Head of RYOT, loved it and, well, the rest is about to become history. Lil Dicky and Tierney shared an exacting vision for “Earth”: a stunning visual world set within a “book-of-life,” where compelling characters could make the most of the song’s punchy lyrics.

“The dichotomy of playing with things like a super cute lion cub (played by Halsey) composed against the potential violent imagery of eating a zebra (played by Ariana Grande) or the matter of fact language of Zac Brown’s cow stating that we ‘drink milk from my tits!’ composed against the visuals of a sweet farm environment was the spine of this entire piece,” Tierney explains.

Of course, the vibrant colors and comic moments are meant to carry a very serious message. “Although it was such a treat working on this project we really had a huge responsibility to get this right,” Tierney adds, “and we worked painstakingly with Leonardo DiCaprio’s foundation and a team of independent scientists/advocates to insure that this video and the website that we created to accompany it were accurate, authentic, and provided everyone the opportunity to make a difference.”

Tierney and the RYOT crew worked closely with the 3Dar team, led by Partner and director Federico Heller, who set up camp at the RYOT offices. The studio also set up a dedicated “control room” for liaising between their own LA artists and those at 3Dar, which is based in Buenos Aires. The whole process was greatly facilitated by producers Michael Brocollo and German Heller, Tierney notes.

One of the big “selling points” of the music video is the jaw-dropping line-up of super star guest performers, who lend their voices to all manner of animals, as well as plants and some of the stranger lifeforms that make up our amazing planet which don’t often appear in warm ‘n’ fuzzy ecology campaigns. “Dave’s super power is convincing celebrities to take part in things, and this is the utopian form of that. We decided the animals ahead of time; Dave had written them very particularly and when I was working through boarding those gags we would just pitch back and forth on who would work for each,” Tierney explains. “Of course, there were some easy ones — like Snoop Dogg playing the marijuana plant or knowing Lil Jon’s delivery would be killer for the Clam. Most artists were excited by the choices, but there were definitely some requests made. Now, whether we acknowledged those requests, that’s another question.”

It’s hard for Tierney to pick out a favorite among this musical menagerie. “Ed Sheeran’s Koala is just stunning and I really love the delivery of the line,” he begins. “I also love Kevin Hart’s portrayal as Kanye as it is such a fun joke. My five-year-old son, Nigel Jr., is obsessed with Justin Bieber’s baboon, in particular our choice to transition through his anus. Feel free to judge my parenting skills.”

Bringing in some of the unseen elements of our world proved a bigger challenge than a baboon’s butt, however: “We had a particularly difficult time with animating Lil Yachty’s HPV character, as Dave had a particular vision with how this character would look as it was dancing while also existing in the microscopic fluid. This character’s design and animation possibly had the most iterations, and our art directors’ — Ricky Baba and Patrick Moss — search history was ruined when having to research HPV and its movement. This is the kind of song(s) you wouldn’t want to miss on your playlist.

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Download New Music: Lil Dicky – Earth

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