Little Mix drop their new album titled LM5. The girl group. It comes after the girls hit headlines as news surfaced of Little Mix’s split from Simon Cowell’s record label Syco.
Cowell has since spoken out about the shock split and insisted he ‘never fell out’ with Little Mix, despite choosing to part ways from the girls and their management; Modest Management.
The music mogul, 59, revealed that tensions between himself and Little Mix’s management led to an ’embarrassing row’ over a songwriting credit for their new track Woman Like Me – forcing him to walk away from the girlband.
Teasing fans with a first look at their new track Strip – taken from their album, shared a sultry yet empowering snap of themselves posing naked with insults scrawled across their skin.
The girls shed their clothes in the image and are seen embracing their flaws in a bid to celebrate women and their imperfections within the confidence boosting single. The former X Factor winners are seen strategically covering their modesty, as they pose together while wearing nothing but a slew of negative words they have been previously targeted with.
Leigh-Anne has ‘can’t sing’ scrawled across her leg, while Jesy has ‘fat’ written onto her arm. Perrie sports the words ‘ugly’ and ‘weak’, while Jade strikes a chord with the terms ‘slutty’, ‘not good enough’ and ‘stretch marks’.
The idea behind the striking image – taken from the upcoming video to their new single Strip – was to pare back the girlband’s usual look and highlight their beautiful features which they once previously considered to be flaws. Little Mix are inviting real women to do the same and to join them in celebrating their imperfections. The girls co-directed the video themselves with the help of renowned director and photographer Rankin.
Speaking of their self-empowering project, Jesy claimed: ‘Strip is a turning point. We’re talking about stuff we’ve wanted to speak about for ages. We’ve all suffered from body confidence and negative comments, and up until now we didn’t really have a song we felt addressed everything we needed to.’
Perrie added: ‘We just want women to feel equal and incredible.’
Not only will the track be visually empowering, but it includes esteem boosting lyrics.
Stream and download Little Mix’s LM5 album below.